La Janantica was born from the hands of Simona Carcangiu, a passionate artisan from the small Italian village of Bozzole. For her, every creation begins as a quiet spark - a feeling, a memory or a story waiting to be shaped into something real. This journey from idea to impact is the foundation of her craft: slow, intentional and filled with emotion.
Simona’s love for creating wool dolls, soy candles, natural soaps and tea blends grew from a simple desire - to bring warmth and comfort into everyday life. Her pieces are more than handmade objects; they are expressions of mindfulness, authenticity and care. Each one carries traces of her village, her family traditions and the magic she finds in ordinary moments.
As her work evolved, so did the dream of sharing it with more people. But stepping into the digital world from a small Italian town is not easy. That is where our team came in - a group of Digital Business Concepts students from Fontys University of Applied Sciences in the Netherlands. What began as a school project quickly grew into a shared mission: to help Simona’s creations reach people who truly value handmade beauty.
Together, we listened to her stories, studied her creative methods and explored how each product is born. We discovered that everything she makes follows the same rhythm - a transformation from inspiration to meaning, from thought to touch, from idea to impact.
Our goal has never been to change her artistry, but to share it with honesty and respect. Through storytelling, branding, photography and digital strategy, we work to translate her handmade world into an online experience that feels just as warm and personal as the pieces she creates. Every page, description and image is crafted to reflect the intention she pours into her work.
Working with Simona has also taught us the deeper meaning of handmade creations. The small imperfections make each item unique. The time invested in every detail reminds us what it means to create slowly and thoughtfully. And the stories behind each piece are what truly bring them to life.
Our collaboration shows how creativity grows when different perspectives come together. Simona’s artistry, paired with our digital storytelling, allows her handmade magic to travel far beyond Bozzole. Someone across the world can now feel the same warmth her village neighbors do. This is the real impact of her ideas - the way they bring people together through beauty, care, and intention.
As La Janantica continues to grow, our mission remains unchanged:
To honor the handmade world Simona has created
To support her vision with thoughtful digital craftsmanship
To help every idea reach the hearts of those who will treasure it
Because at La Janantica, everything begins with a spark - a small idea that becomes something meaningful, one creation at a time. And this journey is still unfolding. We are proud to be part of it.
Patritsiya leads the team with an entrepreneurial vision, managing projects, accounts and sales.
She ensures the brand’s growth and impact are always aligned with its mission.
Laura drives campaigns, crafts compelling copy and manages social media to connect the brand with its audience.
She combines strategy and creativity to make every message resonate.
Cathy shapes the brand’s visual world through design, user experience and art direction.
From website layouts to digital storytelling, she ensures every detail is both beautiful and functional.
Get in touch with us at lajanantica@gmail.com
